PRIVACY POLICY

1. Introduction

At Addax London Ltd, we value your privacy and are committed to protecting your personal data. This policy explains how we collect, use, store, and protect your information when you use our website (www.addax.co.uk) or interact with us. By using our services, you agree to the collection and processing of your data as outlined in this policy.

For any questions regarding this policy, please contact us at:

  • Company Address: Unit 9-10, 45 Selborne, E17 7JR London UK

  • Email: support@addax.co.uk

2. How We Use Your Data

We only use your personal data to improve your shopping experience, provide customer service, and ensure secure transactions. Our commitment is to process your data lawfully, fairly, and transparently in accordance with UK Data Protection Laws and GDPR.

3. What Information Do We Collect?

We may collect the following types of personal data:

  • Identity & Contact Information: Name, email, phone number, billing and shipping address.

  • We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

  • Transaction & Payment Information: Order history, payment details (processed securely via third-party payment providers).

  • Customer Support Information: Communication records (emails, phone calls, inquiries).

  • Website & Device Information: IP address, browser type, cookies (see our Cookies Policy for details).

  • Marketing Preferences: Communication preferences for offers, promotions, and updates.

  • Store Security Information: CCTV footage in our physical stores for security purposes.

We do not collect or store sensitive financial details such as full payment card numbers.

4. How We Collect Your Information

We obtain data when you:

  • Create an account on our website

  • Make a purchase or return a product

  • Subscribe to our marketing communications

  • Contact our customer service team

  • Browse our website (via cookies and analytics tools)

  • Visit our physical stores


5. How We Use Your Information

We process your data for the following purposes:

  • To fulfill your orders and deliver products

  • To process payments and issue refunds

  • To enhance your shopping experience by providing personalized recommendations

  • To send you promotional offers (only if you have opted in)

  • To provide customer service and support

  • To prevent fraud and ensure security (CCTV, website monitoring)

You can update your marketing preferences or opt out of promotional messages at any time.

6. How We Share Your Personal Data

We do not sell your personal data.

We may share personal data where necessary with service providers that help us operate our business, including our ecommerce platform, payment processors, delivery and returns providers, IT and security providers, customer service and email marketing providers, and analytics and advertising partners.

Our analytics and advertising partners may include Google, Pinterest, Klaviyo, Snapchat, Meta, TikTok and Microsoft. Depending on the service, these organisations may process personal data on our instructions or under their own privacy terms.

Some service providers may process personal data outside the United Kingdom. Where required, we use appropriate safeguards for international data transfers in accordance with UK data protection law.

We do not intentionally share full payment card details with analytics or advertising platforms.

7. Your Rights

Under GDPR, you have the right to:

  • Access your personal data (upon request)

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data (subject to legal retention requirements)

  • Object to processing for direct marketing

  • Restrict or limit data processing under certain circumstances

To exercise any of these rights, contact us at support@addax.co.uk

8. Cookies, Pixels and Advertising Technologies

Subject to your cookie choices, we use cookies, pixels and similar technologies to operate our website, understand how visitors use it, measure advertising performance and show more relevant advertising.

These technologies may include:

  • Meta Pixel
  • Pinterest Tag
  • Snapchat Pixel
  • Klaviyo tracking
  • TikTok Pixel and, where enabled, TikTok Events API
  • Google Analytics
  • Microsoft Clarity
  • Shopify analytics and related ecommerce technologies

Depending on your consent and our configuration, these technologies may collect or receive information such as your IP address, browser and device information, cookie identifiers, pages and products viewed, button interactions, add-to-cart events, checkout events, purchases, order value and currency.

Where Advanced Matching or similar functionality is enabled, information such as an email address or telephone number may be converted into a hashed format before being transmitted to the relevant advertising platform.

We request consent before activating non-essential analytics and advertising cookies or pixels. You can accept, reject or change your preferences at any time through the Cookie Settings link on our website. Withdrawing consent will not affect the lawfulness of processing that took place before consent was withdrawn.

Further information about individual cookies, their providers, purposes and retention periods is available in our Cookies Policy.

9. Changes to This Policy

We may update this policy to reflect legal or operational changes. Any updates will be posted on our website. Please review this page periodically.

Last Updated: August 2026

Thank you for trusting Addax London Ltd!